For the first time in Italy and for the first time in the province of Oristano.
A high-end international event, for over 20 years Oristano has been involved in the organization of big events related to its territory, its weather and marine features which makes it unique in the national and European arena.
This kind of events, properly advertised through targeted marketing tools, generate multiple positive impacts on the territory, both immediately during the event itself and also in the long term as a promotional tool. In fact it trumpets globally the exploration of the territory and the characteristics of sports tourism, which advances an increase of tourists especially off season.
The high number of outsiders involved in the event (technicians, judges, competitors, coaches, and their families, journalists, etc.) make up a source of income for the territory and the region, both during the preparation of the event and the 10-days-long event itself.
The advertising of the territory ensuing from such big events are visible in the short term. Thousands of sportsmen fan of this sport travel the world and the beautiful places available off season, like the ones found around the Oristano coast, are well appreciated destinations. Especially because of the ideal weather which allows the opportunity to practice this sport all year round.
The goal is to take advantage of this important event to showcase on an international level the organisational, accommodating ,tourist, historical and cultural qualities of Sardinia, as well as making an impression on the participants, with regard to technical and organisational skills, as it occurred at previous events.
Over 20 countries will compete with 210 athletes accompanied by coaches and escorts, so there’s a total of 500 people coming from Europe and the rest of the world. They will stay in hotels, B&Bs and other types of accommodation, they will visit the town, the surroundings and they will avail of the several services the territory has to offer.
The main event will take place at Torregrande beach (district of Oristano), the other competing events will take place at San Giovanni di Sinis (district of Cabras) and Putzu Idu (district of San Vero Milis). At each event tourist information material about Oristano and Sardinia will be handed out as usual, in order to support its advertising.